Each year, Cannonball Road Trips donates the net profit from the event to various charities. Since the first Cannonball Run in 2008, the event has raised €845,000 for various charities.
We are delighted that this year, Pieta House will be Cannonball Road Trip's charity for 2016.
Pieta House, the centre for the prevention of self-harm or suicide opened its doors a decade ago with Lucan in County Dublin the centre of operations. In the intervening years we have seen and helped over 20,000 people in suicidal distress or engaging in self-harm, and established eight subsequent centres, three in the greater Dublin area - Ballyfermot, Tallaght and Finglas and five further centres to cater for the rest of the country in Limerick, Cork, Tipperary, Galway and Kerry.
In 2003, our founder and former CEO, Joan Freeman, a practising psychologist, closed down her own counselling business and dedicated her time to finding out how she could help people who were suicidal - what would be beneficial to them and help them get through their dark time. After three years of research, she opened up Pieta House, which quickly became a respected and recognised service for those who were suicidal.
Having counselled many people in the past who were self-harming, Joan realised that this was a topic never discussed and rarely understood, and she decided to also help people with this debilitating issue.
From humble beginnings, Pieta House has grown to almost 180 therapists and administration staff, and the demand for our service hasn’t let up. To that end, in 2015 alone, in excess of 5,000 people came through our doors suffering from suicidal ideation or engaging in self-harm.